New digital HR assistant uses artificial intelligence to answer employee questions

While Amazon.com Inc. has Alexa and Apple Inc. has Siri, Morneau Shepell Ltd. is introducing a new virtual assistant designed to help employees with their human resources needs. Ava, which stands for automated virtual assistant, uses artificial intelligence to answer human resources questions through platforms used by both Morneau Shepell and its employer clients. “An ever-increasing number of employees are asking for a different type of interaction model,” said Michael Lin, senior vice-president and chief information officer at Morneau Shepell, in a news release. “They are expecting answers on demand, through the web or their mobile device, rather than calling in with questions and waiting for someone to get back to them with a response.

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