How to stick with a decision to change
How often do struggle with self-control? To provide more context, consider your food choices at meal time. A motivated person who is aiming to eat better could set the rational goal to increase their daily fruit and vegetable intake and cut out unhealthy calories. On the surface, this is a rational decision. So then why do so many people fail to follow through? Some may believe the reason is a gap in self-control. There's a school of thought that suggests human beings are more likely to make an irrational rather than a rational decision. The science of behavioural economics suggests that most people in the moment of making behavioural choices don't weigh the costs – nor calculate the benefits – of their decisions. Many focus on immediate happiness (such as what will make them feel good now), regardless of the long-term impact (such as overeating and gaining weight). This model applies to many choices that impact many elements of life, including finances, relationships, jobs, mental and physical health.
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Article by Bill Howatt, chief research and development officer of work force productivity with Morneau Shepell.