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Employees showing rising interest in personalized medicine, targeted health education

Both plan sponsors and plan members are expressing an interest in personalized medicine that offers a targeted approach to prescribing based on patients’ genetic makeup, according to the 2017 Sanofi Canada health-care survey. These tests are becoming more accessible and more affordable, said Paula Allen, vice-president of research and integrative solutions at Morneau Shepell Ltd. and one of the survey’s advisory board members. “This is a good news story coming out of this year’s survey, when you think of the value in terms of improving health outcomes and maximizing the investment in drug plans.”

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